Dear BizBasket Viewers,
Please go through the following report from the Direct Selling Association and the World Federation of Direct Selling Association till year 2008 which shows the phenomenal growth of Direct Selling/Network Marketing industry in different part of world particularly USA. We can observe from these figures that the industry has done pretty well throughout the world.
The potential of this business in India is humongous, only thing which is not letting this industry unleash its real power is the lack of clear cut legislative guidelines. Due to lack of legal framework this industry has become a FOOTBALL which is at the mercy of media, government offices and politicians. The whole environment in our country has been made by various vested interests as if this entire industry is a kind of scam. This fact is very obvious from the case of Speak Asia where a genuine company is hopping from nook to corner and fighting tooth and nail to prove that its not a scam and doing a logical and legal business. We hope that with SAOL's relentless fight, government will wake up and formulate some legislature which will give this industry a fair chance to grow in our country and to show its true potential which it has shown elsewhere.
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